The FTC’s decision is likely to be a boon for companies that sell Internet advertising and the agencies that advise them, giving them a shot at money that was previously going directly to bloggers.
Moms have traditionally held a great deal of purchasing power in the home. But marketers have taken the concept one step further in the Internet age, realizing that they can reach the voracious online followings that some mommy bloggers enjoy by plying them with free samples or other goods.